Photo credit: Alexander KolomietzKathyrn Corrick, who is currently working on digital stratergy at McCann Erickson was invited to our class, to talk to us about the social media and hear our group blog presentations out, at the end of which she provided us with great feedback.
According to Kathyrn, the major trends in the digital media are, mobile, video and audio, hyperlocal an geolocation, aggregation and branding. She explained to us each one of the trends listed above with example of websites.
Mobiles are a great tool for journalism and if used in an appropriate way, they can help generate and pass on a lot of useful information. Taking photographs, videos, recording sound etc. are the main features that help in journalism. One can record and send information to various news channels or just upload videos on youtube. It is a form of citizen journalism.
An example that could be looked at here, is that of the Washington Post. Their live video of Hillary Clinton at a democrat convention in the United States, was covered using a mobile phone. Not only this, majority news channels all over the world have started adapting to this kind of live and spontaneous coverage via mobile phones.
I personally think that, this concept of the mobile phone in the digital media is a great one. It holds a lot of potential in the future. Though questions regarding its video quality may arise, but efforts are being made to improve that. Besides that, what could be more interesting and valuable than a first person account at the site.
No comments:
Post a Comment