Wednesday 19 November 2008

The Daily Mail

The Daily Mail, which was first published in 1896, has always been known as a newspaper mainly for women. It has always taken a soft yet a strong approach towards issues.

Comparing the online and the print version of the newspaper, it is clear that though the two are similar in some ways, yet they have their differences. A main point to be noted is that, the print version has limited space to utilize, whereas, the online version has a lot of space to play around with and to try new and different things.

Some other general differences that can be see between the two versions are; it is obviously easier to access different stories and advertisements on an online version as compared to the hard copy. It is also convenient to go back to any news story in archives, immediately. The online version of the Daily Mirror is extremely interactive, as they receive a lot of comments on their stories. They also have a different section for debating certain hot issues and this gives a chance to the public to share their opinions.

Talking about The Daily Mirror individually, in terms of multimedia, it is not very active. The website does not consist of many videos and the few that do exist, are taken from youtube. But the website definitely does believe in big pictures, as it can be seen that, many news stories are supported by pictures to make it more interesting.

Lastly, The Daily Mirror, is hugely targeted at women, as it has a separate column called Femail, where all the women gossip is available.

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